XP100 Intense Radiance permanent hair colouring cream is formulated using the highest level of ingredients to ensure 100% covering power and long lasting intense shades. High level direct acting pigments ensure long lasting healthy colours. The range consists of over 70 natural and reflex shades including coppers, violets, chocolates and ash series ensuring a fully comprehensive range for any hairdresser. XP100 Intense Radiance is developed with your client in mind. The formulation has been developed and designed to care for your hair throughout the colouring process. Infused with nine essential herbs including Eucalyptus, Artemisia, Mint, Nettle, Fennel, Lavender, Thyme, Rosemary and Helichrysum to condition and strengthen the hair. Rosemary oil is key to the formulation for its antioxidant and stimulating properties to ensure unprecedented shine and condition whilst innovative high quality pigments ensure long lasting stable shades.