Features: This is a brand-new 40in / 103cm studio umbrella. With the translucent layer, light can easily reflected to the product from thestudio flash. The translucent umbrella help to reduce shadows and produce an even, soft,low contrast light over a relatively large area. Soften, broaden and diffuse the light output of any tungsten or studio flashsource. Its light weight, easy to use and assemble makes it be ideal for both portraitsand group shots or shooting on large objects.