Discover Matrix colour with this 1 tube solution to permanent hair colour that features a growing palettes of shades. With 100% grey coverage. Its formula contains cera-oil complex to keep hair looking extra shiny, smooth and in great condition. SoColor is the first color line that offers Cera-Oil conditioning complex that remains in the hair for up to 30 shampoos - constantly strengthening hair even in between touch-ups. SoColor is not only cares for hair during touch ups, but in between as well!